PRESS RELEASE
Lycored’s tomato extract is the first to achieve non-GMO project verification
Lycomato®, Lycored’s proprietary blend for supplements, has become the first tomato extract to carry the Non-GMO Project Verified seal.
The seal gives consumers assurance that a product has completed a comprehensive third-party verification for compliance with the Non-GMO Project Standard.
Lycomato is Lycored’s first proprietary blend and remains one of its best-selling products. Certified in the US and EU, it offers a synergistic combination of carotenoids, tocopherols, and phytosterols, sourced from non-GMO tomatoes.
Zev Ziegler, Head of Head of Global Brand & Marketing (Health) at Lycored, said: “Letting nature provide a path towards wellness has always been a core pillar of our company. In that light, we’re proud to announce that Lycomato® has become the first Non-GMO Project verified tomato extract on the market.”
Consumer demand for non-GMO products is rising sharply. The number of people who say they avoid GMOs has reportedly tripled over the past 11 years and currently stands at 46%*. Non-GMO Project Verified is the fastest growing label in the natural products industry, representing over $26 billion in annual sales and more than 50,000 verified products for over 3,000 brands.**
Zev Ziegler added: “2019 could be the year when demand for non-GMO products reaches a tipping point. We’re delighted that Lycomato will carry the Non-GMO Project Verified seal ― it’s another sign of our unwavering commitment to providing consumer-friendly products of the highest quality, efficacy, and safety.”
*References
Hartman Group ‘Shunning GMOs. Consumer Worries Over GMOs Have Tripled Since 2007’, https://www.hartman-group.com/hartbeat/756/shunning-gmos-consumer-worries-over-gmos-have-tripled-since-2007
**Non-GMO Project Verification FAQs https://www.nongmoproject.org/product-verification/verification-faqs/
About Lycored
Committed to ‘Cultivating Wellness’, Lycored, part of Adama Group, is an international company at the forefront of unearthing and combining nature’s nutrition potential with cutting edge science to develop natural ingredients and products. Established in 1995 in Israel, Lycored is the global leader in natural carotenoids for food, beverage and dietary supplement products. For more information visit www.lycored.com.
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